A new brandfor the globalstage

We turn your business story into an identity with a website that people remember, trust, and want to work with.

Document
Brand & Website Proposal
Prepared for
H'Collective
Scope
Strategy, logo, brand guideline, website & graphic design
Studio
Bearplus

A brand that carries the work further.

Bearplus is a creative agency that turns brand strategy into identities, and digital experiences people remember.

We help people understand who you are, why your work matters, and what they should do next. Our award-winning work uses strategy, design, and storytelling to earn attention and turn that attention into action.

For H'Collective, that means more than a new logo. It means an identity that carry the practice from Doha onto the global stage, and set up the website and social presence that follow.

01 / International clients

Recognise the practice. Trust the work. Start the conversation.

Help developers, hospitality groups, and institutions across the Gulf, London, and beyond understand what the practice does, see the calibre of its work, and reach out about working together.

02 / Talent & collaborators

Show the culture and the vision to attract new talents

Show architects, designers, and partners a practice with a clear point of view and global ambition, and give that interest a natural next step.

Some of the companies we work with

Seven different brands.
Same attention to detail.

Selected website work. Explore the brand, product, and service stories behind the experience.

United Carriers Open Graph image
United Carriers

Global logistics, made clear.
Globe-led storytelling across markets.

Heron AI Open Graph image
Heron AI

AI inside the design workflow.
Complex software, made tangible.

CargoKite website preview
CargoKite

Wind-powered shipping, made tangible. A new story for ocean transport.

CaskExchange website preview
CaskExchange

A new marketplace for barreled spirits. Visual storytelling with a clear journey.

Linearity Open Graph image
Linearity

Design tools with a clear story.
Visual assets, built for your brand.

SCS Open Graph image
SCS

Security expertise, clearly presented.
Capability and trust in focus.

Kanak Naturals website preview
Kanak Naturals

Packaging for conscious brands. Materials and products, brought to life.

Scope

1. Brand strategy

  • Positioning: where the practice stands, who it serves, and why it wins
  • Audience definition: international clients, talent, and collaborators
  • Messaging framework: the story, tone of voice, and key messages the identity will carry
  • Brand architecture: how the practice's studios and services sit under one brand

2. Visual identity

  • Logo and logotype, typography, colour palette, and supporting graphic language
  • Identity applied consistently, from stationery and documents to digital surfaces
  • A brand guidelines document your team and partners can work from

3. Website structure

8 pages, including two reusable CMS detail templates.

Home
About usIncluding our Team
Careers
Projects
Project detail template
Blog
Blog detail template
Contact

4. Website design, development & content

  • Information architecture, wireframes and moodboard, followed by visual concept and custom UI/UX design
  • Responsive layouts for desktop, tablet and mobile, with visual direction that carries the new brand into the website
  • Webflow development and CMS setup for projects and blog posts
  • CMS editing guidance and training so H'Collective can update project, blog and team content independently
  • Webflow account and site owned and billed by H'Collective; Bearplus invited as a collaborator
  • Mobile and desktop quality checks, image optimisation and launch support

5. Technical SEO & content migration

Semantic structure, heading hierarchy, page titles and descriptions, canonical URLs and image alt text.

Content migration and URL preservation

Bearplus will migrate the existing approved page content, project entries and team information. H'Collective supplies final copy, image selections and any updated information.

Existing URLs will be retained where practical. Changed URLs will be mapped to relevant destinations with 301 redirects, with legacy links checked before launch. Search rankings cannot be guaranteed.

6. Content, ownership & exclusions

H'Collective supplies approved source copy, policies, photography, video and any required legal wording. Bearplus guides content structure and image art direction. Final brand assets and the website are handed over at project completion.

Full copywriting, translation and additional language versions, legal advice, paid asset licences, social media management, new page types and additional feedback rounds beyond the two included per phase are outside the agreed scope unless quoted separately.

Process and timeline

Brand identity and website, from kickstart to launch.

  • Brand Option 1 (Standard Package) takes 4 weeks, including brand identity and logo guideline.
  • Brand Option 2 (Premium Package) takes 8 weeks. Logo design, colour and typography are completed within 4 weeks; the wider brand guidelines continue alongside the website for 4 more weeks.
  • Website Option 1 (Standard) takes 6 weeks from website start to finish, from week 5 through week 10 of the combined project.
  • Website Option 2 (Award-winning) takes 8 weeks from website start to finish, from week 5 through week 12 of the combined project.

The design and development stages overlap as shown below, followed by 30-day free maintenance after launch.

10 weeks total project30-day free maintenance after launch

Stage
Project execution30-day free maintenance after launch

Execution timelines are subject to final scope, your feedback turnaround time and content readiness. Development overlaps with UI design, with approved pages handed over progressively.

Communication

  • Our Ho Chi Minh City team leads day to day.
  • A shared Slack channel and Figma for design reviews. We will invite you to our Slack workspace and help your team get set up.
  • One weekly check-in at an agreed time, plus a weekly written progress report.
  • Maximum two feedback rounds per design submission. One round means all stakeholder feedback gathered together.

A new brand.
A website to match.

Part 1 · Brand identity

Brand identity packages

Choose the identity essentials or the complete visual and verbal system. Option 2 includes everything in Option 1, plus the additional items below.

Compare H'Collective brand identity packages
Option 1

Standard Package

$5,000

Identity essentials and core applications.

Option 2

Premium Package

$10,000

All of Option 1, plus visual brand guidance.

Brand strategy
Logo design
Color system (digital only)
Typography
Logo guideline
Social media
Business card
Email signature
Brand voice
Photo art direction
Visual language
Letterhead
Proposal templates
Presentation templates
Part 2 · Website

Same scope.
Two creative directions.

Both options include all required pages and functionality. The difference is the creative treatment: a clean, professional custom website or a more expressive, award-winning design direction.

Option 1 · Standard website

A clean, professional custom design with strong typography, confident imagery and clear layouts. H'Collective gets a distinct website that puts its services first.

Familiar navigation and clear calls to action make the site easy to explore. Selective motion adds character without distracting from the message.

Option 2 · Award-winning website

A bolder, more expressive design with unexpected compositions and bespoke interactions that turn H'Collective’s story into a memorable experience.

Immersive storytelling with 3D elements, scroll-led sequences and signature motion bring the brand to life, with the creative ambition of our award-winning references while keeping the site clear and usable.

Compare H'Collective creative options
Option 1

Standard website

$12,000

Custom design. Clear communication.

Option 2

Award-winning website

$15,000

A bolder expression of your brand.

Timeline6 weeks8 weeks
Visual languageClean layouts, strong hierarchy and brand-led photography or graphicsMore art-directed compositions and a distinctive visual system
Motion & interactionSelective animation, polished transitions and familiar navigationBespoke interactions, richer motion and scroll-led storytelling
Visitor experienceDirect, professional and easy to exploreMore immersive and expressive, with memorable brand moments
Design references

All four references have received Awwwards Site of the Day, an international recognition for website design. This describes the creative direction, not a guarantee of an award for H'Collective.

Payment terms

50% deposit at least one week before kickstart; 50% within 14 days after delivery.

The final quote is valid for 45 days from issue.

Additional Investment

Webflow hosting

USD 300 / year

CMS hosting is separate from Bearplus's project fee. H'Collective owns the Webflow account and pays the chosen site plan directly.

Included maintenance period

30-day free maintenance

Minor bug fixes, content-update support and CMS training after launch. New features, redesigned layouts, ongoing SEO and content production are separate.

Optional annual care

10% of project fee

Or ad hoc support at USD 50 / hour. Optional support is separate from the included 30-day maintenance period.

FAQ

1. Which brand package is right for us?

If you only need a simple logo and guideline to kickstart and want to keep the pricing low, the option 1 is designed for you.

If you need a much more comprehensive guideline to help with other design assets as well, then option 2 is a must.

2. What changes between the two website options?

If you need a clear, professional website that helps clients understand your practice and explore your projects, the Standard option is designed for you.

If the website needs to make a stronger creative statement and help your practice stand out, the Award-winning option gives you more room for expressive layouts, richer motion and bespoke interactions.

Both cover the same pages and functionality. The difference is how the work is presented and remembered, not how many pages you get. An award is not guaranteed.

3. How will the brand and website work stay consistent?

If you want to get the brand essentials ready quickly, Standard completes the identity and logo guideline within 4 weeks, so the website can move forward with a clear foundation.

If you want a wider system for your website, project presentations and other design assets, Premium takes 8 weeks.

The logo, colour and typography are still ready within 4 weeks; the wider guidelines develop alongside the website for 4 more weeks, so both follow the same creative direction.

4. What happens after launch, and who owns the website?

You should be able to keep the website up to date without depending on us for every change. H'Collective owns the Webflow account and website, and we train your team to update project, blog and team content.

The first 30 days after launch include minor bug fixes and content-update support.

If you later need new features, redesigned pages or ongoing support, those are separate.

Hosting is paid directly by H'Collective, so you stay in control of the account and its costs.